The Visionaries

Having established himself in wholesale, retail and manufacturing businesses, he is the guiding light behind the success of the brand. When everyone else maintained that Swarna is tagged as the cheapest rice and manufacturers focused on bringing down the cost by compromising on quality, he ensured that we do full scale polishing and grading of Swarna Rice, even if that makes our product costlier. Well, as we always say, it is great ideas that make a difference, his did. Today, our graded Swarna is the brand's flagship product. 

The pillars of every brand stand on very strong foundations and that is the foundation that he brings in to Rocket. Manufacturing Miniket rice was unexplored and considered very difficult by the local manufacturers but every step of the way, he kept boosting our morale and it is his conviction that we are one of the market leaders in this category of rice.